Blog
Explore product updates, industry insights and practical guidance on embedded rewards and game-native payments.
Q and A with Hajar Noreddine
In this Q and A, Hajar Noreddine, VP of Business Development at ZBD, reflects on the unexpected career turn, the importance of designing fintech with empathy, and why the gaming industry sometimes hesitates to experiment with new models, even when the opportunity is clear.
ZBD Earn: Boosting LTV with Embedded Rewards
ZBD Earn makes rewards a native part of gameplay, driving retention, engagement, and long-term value across the full user base.